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Carrie MacPherson

A pioneer of lifestyle blogging, Carrie launched the popular site for women, Zurbaines.com with two other women in March, 2007. Nine years and three business partners later, she decided it was time to change roles and launch her own website, EatDrinkBeCarrie.com

“Running Zurbaines.com was a great learning experience and brought me many wonderful opportunities and forged new relationships, but in the end I decided to launch my own brand because doing the same thing for 9 years felt a bit like wearing the same dress for 9 years. It was time to change.”