(English) A|X Armani Exchange – Urban European style hits centre-ville

Euro-chic style just got more accessible with the grand opening of the new A|X Armani Exchange flagship store on Sainte-Catherine Street. The doors officially opened today and I spent an hour browsing the summer collection – a mix of royal blue, dove grey, black and animal print statement pieces were prominently on display. My eye went straight to a gorgeous dove-grey jumpsuit, but since I already have a couple of jumpsuits in my wardrobe, I decided to shop for something I need instead. Taking my European roots seriously, I finally chose the croc-embossed moto-inspired faux leather jacket in that lovely shade of grey I call dove, Armani calls “fog”. Whatever colour it is, that jacket is so sleek that all I need now to prove my European swagger is a Vespa!

Find your own European look at 1241 Sainte-Catherine Street West

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